In the COVID-19 Era, When and Where Will You Travel Abroad? Prediction through Application of PPM Model

This study aimed to derive tourism motives and constraint factors that have changed or are newly applicable after COVID-19, identify the influencing relationships between these complex aspects of behavior intentions. For this purpose, Push-Pull-Mooring model was used. To achieve purpose study, prior literature empirical studies were used primary measurement items through primarily derived PPM model-based factors, an online questionnaire survey conducted with consumers who had experience overseas travel within past two years. In total, 322 copies for analysis. Through factor analyses, five push four pull mooring derived. understand intentions, each resumption times, preferred destination types, accommodation types divided into three conduct multinomial logistic regression The influence variables verified changes in intentions caused by results indicated some significant times types. found push/pull not any factors. is meaningful it presented behaviors from a new perspective based on environment due application expected be applied diverse tourist hereafter theoretical extensions.